MAP - Media Airport Performances is the first audience survey for airport media.
Developed in collaboration with Ipsos Media, it is aimed at advertisers, media agencies and advertising agencies.
Objectives:
- To gain fresh knowledge of airport media audience
- To measure media performance level
In 2006, MAP was enriched by in-depth knowledge of how airport advertising is perceived.
Targeting
The survey provides a tailor-made reply to your target objectives in terms of analyses: by display, by terminal, by zone, etc.
Media planning
Thanks to the software developed by Ipsos Media, we are able to provide you the following services:
- Efficiency evaluation for one media or a combination of media
- Optimizations plans using key indicators (coverage, contacts, CPM, etc.)
