Success Stories
American Express
To boost sales, American Express has made a long-term investment in airport advertising.
For over six years, American Express has been developing an aggressive strategy to win new customers:
- offering passengers on Air France flights the American Express/Air France card
Mixed media initiative throughout the year, using the full range of JCDecaux Airport products:
Specials - Recruiting:
- 85 exhibition stands per 14-day waves at Paris and regional airports
- 2 "Dominant displays" at Paris-Orly West
Networks - Reinforcing:
- 2 Envol' packages at Lyon Airport
Premiums - Strengthening:
- 7 large formats at Paris-CDG, Nice & Marseilles
- Tailor-made networks of 53 faces at Paris airports
Objectives
For over six years, American Express has been developing an aggressive strategy to win new customers:
- offering passengers on Air France flights the American Express/Air France card
Media Strategy
Mixed media initiative throughout the year, using the full range of JCDecaux Airport products:
Specials - Recruiting:
- 85 exhibition stands per 14-day waves at Paris and regional airports
- 2 "Dominant displays" at Paris-Orly West
Networks - Reinforcing:
- 2 Envol' packages at Lyon Airport
Premiums - Strengthening:
- 7 large formats at Paris-CDG, Nice & Marseilles
- Tailor-made networks of 53 faces at Paris airports
Verbatim
"Thanks to the airport, and a year-round relational marketing strategy, American Express can communicate directly with its target group."
