Objectives

At the airport, CorsairFly's favorite playing field, the airline company has run a campaign for the second time using an eventful display to celebrate the launch of its new discount card "Air2famille", allowing a family or a group of friends to save euros.

The campaign targets passengers travelling to Réunion, Martinique, or Guadeloupe during the summer holidays.

Media Strategy

- An interactive leafleting campaign, with hostesses dressed in CorsairFly's colors:

     Hosts, wearing a Cyklop (a computer placed on top of his
     head, delivering a message) and with a computer with a
     wireless connection for live registration the CorsairFly's
     website

     A hostess hands out leaflets and informs the passengers about
     the discount card's benefits

- A communication period of over 2 weeks, at Paris-Orly Sud Airport, targeting passengers in the boarding area, expecting their CorsairFly's flights to French overseas countries.
The area has become strategic for CorsairFly since they opened their new destinations recently.