Success Stories
Johnnie Walker
Johnnie Walker dominates Air France Navette Hall at Paris-Orly Ouest, meeting point of affluent French businessmen
Moët Hennessy Diageo together with its media agency Carat have chosen the airport media to develop Johnnie Walker Black Label brand awareness.
World's N°1 selling whiskey has efficiently partnered with JCDecaux Airport, the leading airport advertising company, in order to provide air passengers the Johnnie Walker brand experience. A winner campaign!
The campaign combines a variety of impactful sites displayed at Paris as well as Regional Airports:
- large formats
- 1 and 2sqm panels
- experiential marketing implementing a customized stand designed specially for the airport environment
Objectives
Moët Hennessy Diageo together with its media agency Carat have chosen the airport media to develop Johnnie Walker Black Label brand awareness.
World's N°1 selling whiskey has efficiently partnered with JCDecaux Airport, the leading airport advertising company, in order to provide air passengers the Johnnie Walker brand experience. A winner campaign!
Media Strategy
The campaign combines a variety of impactful sites displayed at Paris as well as Regional Airports:
- large formats
- 1 and 2sqm panels
- experiential marketing implementing a customized stand designed specially for the airport environment
Verbatim
Airport allows indeed to "convey an image of quality and reach a 100% of a highly desirable target, moreover differentiating from competitors", as points out Jean-Baptiste Sialelli, Johnnie Walker's Brand Manager.
