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Moët Hennessy Diageo together with its media agency Carat have chosen the airport media to build Johnnie Walker's Black Label brand awareness.
Indeed Airport media enables to “convey an image of quality and reach 100% of a highly desirable target, moreover differentiating from competitors”, as Jean-Baptiste Sialelli, Johnnie Walker’s Brand Manager points out.
The campaign combines a variety of impactful sites displayed at Paris as well as Regional Airports: large formats, 1 and 2sqm panels and experiential marketing - implementing a customized stand designed specially for the airport environment.
World’s N°1 selling whiskey has efficiently partnered with JCDecaux Airport, the leading airport advertising company, in order to offer air passengers the Johnnie Walker brand experience. A winner campaign!
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